Recently, Yahoo has made a major change in the way it lists search results. Now the difference between its directory listings and Google’s results would be eliminated and they would appear as integrated
search results. This means that if I was number two in
Google for “web content writer” then I can appear as number two for the same key phrase in
Yahoo, although I am not listed in the
Yahoo directory.
Google is already considered to be the biggest and most favorite search engine owing to the quality of results it provides. Now its importance has increased more than ever. A
high ranking in Google can really take you places. You will be in the top
search results of
Yahoo as well as
Google. What more can a webmaster ask for?
How does one go about getting a high ranking in Google? That is a million dollar question. Do you need to understand the nitty gritty of the ranking algorithm and the Page rank technology? You can try it, if you like techie stuff. However, it is not necessary to get you a good ranking. You just need to follow a few simple rules:
1. FocusFocus your website on one theme. Ideally, your website should be discussing one type of information (how to write and promote ebooks), or selling one type of product or service, or speaking to one target audience. To achieve this focus, it is important to have a clear sense of the direction you want your website to take, and the audience which is being targeted by your website. A website consultant can help you with this task.
2. Smartly Selected KeywordsThe quality and relevance of your website traffic would largely depend on the keywords or key phrases you are targeting. Therefore, it is important to target the right keywords. Your keywords should be related to the theme of your website. They should also be descriptive. In other words use common nouns (price guide for historical coins) instead of proper nouns (Dave’s Heritage Coin Books).
3. Treating Links as ContentWe know that
link popularity is also important to get high rankings in
Google. Links to external websites are also considered useful content, and a section of your website can be dedicated to these links.
There are two things to remember when you create internal or external links in your website:
Google likes text links with lots of keywordsYou can get
higher keyword density by using
keywords in the internal (navigational) and external links in your website. However, don’t try to be too creative with the text of your navigational links. The simpler their names are, the easier it would be for your visitor to navigate your website.
On the other hand,
external links give you a great opportunity of inserting
keyword rich text on your web page. Let’s say you are a web designer and have a “Links” page listing resources related to web design. There is a webzine named “Designer News” in the links. You can create the link for this website in the following way:
Tips related on web design and website makeovers Designer News is a free monthly ezine for web designers containing useful tips on web design, html, freelance jobs and case studies of website makeovers.
A few links like the above and you have a keyword rich web page, which would also provide useful content to your visitors.
A boost in ranking comes from high quality links
When you are
exchanging links with other websites, focus on quality and not quantity.
Ten links from high quality websites are much better than hundred links from
poor quality websites.
Therefore it is important to do your research about the website, with which you want to exchange links. It should offer useful content, and should be related to the theme of your own website in some way.
4. Well Written Web Page ContentEven if you have selected the right keywords, you might not get high rankings for them. To achieve high rankings it is important to insert
keywords smartly in your web content. You need the right
keyword placement as well as high
keyword density in your web content for a good ranking.
Fussing only over meta tags would not get you anywhere, as
Google does not index most meta tags. Therefore, it is very important for your website to have
well written content. This would not only make sure that you
rank high in Google, but would also ensure that you grab the attention of your website visitors and are able to sell to them.
These are some of the major considerations that you need to keep in mind when creating your web page content. Not only will this result in
higher rankings for your website, it will also create a wonderful browsing experience for your website user.
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